Do online reviews really make a difference? Let’s skip right to the punch line here, with an emphatic YES.
Consumers absolutely use reviews as part of their online research efforts–and the reviews they find impacts their buying decisions.
89% of consumers viewed online sources of product and service reviews as trustworthy–and another 80% have changed their minds about a purchase based solely on the negative reviews they see.
In 2016, 88% of those surveyed said they’d be more likely to purchase if they could find additional recommendations online.
A one-star difference in a restaurant rating impacts revenue between 5% and 9%.
The power of consumers to influence each other when making purchase decisions is touted as one of biggest benefits of social media marketing. Online customer reviews, recommendations, referrals and other self-published online advice has become a major factor in buying behavior.
Consumers are influenced far more by other people more than they realize (or are willing to admit).
According to the Wall Street Journal, social norms influence consumption behavior and even private interests, including one’s taste in music. This is what makes the concept of social proof a powerful one.
ViewPoint gets your customers spreading the good word about your business on the sites that matter. Our solution helps you tactfully ask and remind customers for feedback, guides them through the online review process, and gives you a chance to reach dissatisfied customers before they write a negative review.
Try Our 5 Star Review System 100% Risk Free.
- Easily acquire new 5-Star Reviews on Google, Yelp, Facebook and other review sites.
- Redirect “less than happy” customers early to prevent negative online reviews.
- Automatically monitor customer reviews on all online review sites.
- Turn positive reviews into automated SEO-friendly Web and social media content.